What does a Market Research Analysts and Marketing Specialists salary really buy you in Massachusetts?
Massachusetts is 9.4% pricier than the US averageData: BLS OEWS 2024 + BEA Regional Price Parities 2022 • Updated 2026-03-31
Massachusetts's Regional Price Parity (RPP) is 109.4, meaning prices are 9.4% higher the national average. A Market Research Analysts and Marketing Specialists earning $93,430 in Massachusetts has the equivalent purchasing power of $85,402 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for Massachusetts's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $52,070 | $47,595 | $-4,474 |
| 25th Percentile (P25) | $69,990 | $63,976 | $-6,013 |
| Median (P50) | $93,430 | $85,402 | $-8,027 |
| 75th Percentile (P75) | $129,830 | $118,674 | $-11,155 |
| 90th Percentile (P90) | $161,390 | $147,522 | $-13,867 |
While $93,430 sounds high, Massachusetts's elevated cost of living erases 9% of that salary's purchasing power. Your real buying power is $85,402. Consider whether the higher pay offsets the higher costs.
Where does Market Research Analysts and Marketing Specialists salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
Massachusetts ranks #3 out of 50 states for Market Research Analysts and Marketing Specialists after cost-of-living adjustment.
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A Market Research Analysts and Marketing Specialists in Massachusetts earns a median salary of $93,430 per year. After adjusting for Massachusetts's cost of living (RPP=109.4), the real purchasing power is $85,402 — a -8.6% difference.
Massachusetts's cost of living is 9.4% higher than the national average according to the BEA Regional Price Parities (2022). The RPP index for Massachusetts is 109.4 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Market Research Analysts and Marketing Specialists in Massachusetts: $93,430 x (100 / 109.4) = $85,402. This represents what the salary would be worth in a state with average living costs.
Partially — a Market Research Analysts and Marketing Specialists's nominal salary of $93,430 in Massachusetts has 8.6% less purchasing power due to higher living costs. The real value is $85,402. However, Massachusetts may offer better career opportunities, networking, and industry access.