Market Research Analysts and Marketing Specialists Employment & Job Outlook in Colorado (2024)

Colorado employs 26,880 Market Research Analysts and Marketing Specialists professionals, above the national average concentration.

Data: BLS OEWS 2024 • Colorado employment outlook • Updated 2026-04-06

Total Employed
26,880
professionals
Jobs per 1,000
26.88
workers
Location Quotient
1.62
vs national avg
Average Salary
$85K
annual

High Demand in Colorado

The location quotient (LQ) of 1.62 indicates that Colorado has a higher-than-average concentration of Market Research Analysts and Marketing Specialists professionals. This means the job is in high demand relative to other states, suggesting strong local job market opportunities.

Note: Location Quotient (LQ) is the ratio of the percentage of workers in an occupation in a given area to the percentage in that occupation nationwide. An LQ > 1.0 means above-average concentration; < 1.0 means below-average.

Colorado vs National Average

Total Employed
26,880
National: 846,370
3.2% of national
Jobs per 1,000
26.88
National: 16.6
+61.9%
Average Salary
$85K
National: $74K
+14.4%

Top States by Market Research Analysts and Marketing Specialists Employment

#1
113,630
113,630
employed
#2
83,450
83,450
employed
#3
55,760
55,760
employed
#4
52,200
52,200
employed
#5
37,790
37,790
employed
#6
30,820
30,820
employed
#7
28,440
28,440
employed
#8
28,020
28,020
employed
#9
27,020
27,020
employed
#10
26,940
26,940
employed

What Does a Market Research Analysts and Marketing Specialists Earn in Colorado?

The average annual salary for a Market Research Analysts and Marketing Specialists in Colorado is $85,600. For a detailed breakdown by percentile, entry-level, median, and senior salaries, see the comprehensive salary guide below.

View full salary breakdown →

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Frequently Asked Questions

How many Market Research Analysts and Marketing Specialists jobs are there in Colorado?

Colorado employs approximately 26,880 Market Research Analysts and Marketing Specialists professionals (2024 BLS data). This ranks Colorado among the top states nationwide.

Is Market Research Analysts and Marketing Specialists in demand in Colorado?

Yes — Colorado has above-average concentration of Market Research Analysts and Marketing Specialists jobs (LQ: 1.62). A Location Quotient above 1.0 indicates higher-than-average demand.

What is the average salary for Market Research Analysts and Marketing Specialists in Colorado?

The average (mean) salary for Market Research Analysts and Marketing Specialists in Colorado is $85600/year. See our detailed salary page for percentile breakdowns.

What is a Location Quotient (LQ)?

Location Quotient measures how concentrated an occupation is in a state compared to the national average. LQ > 1.0 means the state has more of that job proportionally. LQ > 1.2 indicates strong demand.

Which states employ the most Market Research Analysts and Marketing Specialists professionals?

The top state for Market Research Analysts and Marketing Specialists employment is California with 113,630 jobs.

Related Pages

Data Source

Employment and location quotient data sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) 2024. This data reflects total employment, jobs per 1,000 workers, location quotient, and average salary for Market Research Analysts and Marketing Specialists (SOC 131161) in Colorado.

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