What does a Marketing Managers salary really buy you in Virginia?
Virginia is 2.1% pricier than the US averageData: BLS OEWS 2024 + BEA Regional Price Parities 2022 • Updated 2026-04-02
Virginia's Regional Price Parity (RPP) is 102.1, meaning prices are 2.1% higher the national average. A Marketing Managers earning $172,320 in Virginia has the equivalent purchasing power of $168,775 in an average-cost US state.
Virginia's cost of living is close to the national average, so $172,320 keeps most of its value at $168,775 in real terms. Location choice here is more about career opportunities than cost arbitrage.
Where does Marketing Managers salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
Virginia ranks #2 out of 48 states for Marketing Managers after cost-of-living adjustment.
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How much do you actually take home? See Marketing Managers take-home pay in Virginia after taxes →
A Marketing Managers in Virginia earns a median salary of $172,320 per year. After adjusting for Virginia's cost of living (RPP=102.1), the real purchasing power is $168,775 — a -2.1% difference.
Virginia's cost of living is 2.1% higher than the national average according to the BEA Regional Price Parities (2022). The RPP index for Virginia is 102.1 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Marketing Managers in Virginia: $172,320 x (100 / 102.1) = $168,775. This represents what the salary would be worth in a state with average living costs.
Partially — a Marketing Managers's nominal salary of $172,320 in Virginia has 2.1% less purchasing power due to higher living costs. The real value is $168,775. However, Virginia may offer better career opportunities, networking, and industry access.