What does a Marketing Managers salary really buy you in Kentucky?
Kentucky is 10.6% cheaper than the US averageData: BLS OEWS 2024 + BEA Regional Price Parities 2022 • Updated 2026-04-02
Kentucky's Regional Price Parity (RPP) is 89.4, meaning prices are 10.6% lower the national average. A Marketing Managers earning $115,390 in Kentucky has the equivalent purchasing power of $129,071 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for Kentucky's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $60,520 | $67,695 | +$7,175 |
| 25th Percentile (P25) | $83,230 | $93,098 | +$9,868 |
| Median (P50) | $115,390 | $129,071 | +$13,681 |
| 75th Percentile (P75) | $161,150 | $180,257 | +$19,107 |
| 90th Percentile (P90) | $198,820 | $222,393 | +$23,573 |
A Marketing Managers in Kentucky earns $115,390 on paper, but low living costs mean your money goes 12% further — like earning $129,071 in an average-cost state. This makes Kentucky one of the best value states for this occupation.
Where does Marketing Managers salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
Kentucky ranks #36 out of 48 states for Marketing Managers after cost-of-living adjustment.
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How much do you actually take home? See Marketing Managers take-home pay in Kentucky after taxes →
A Marketing Managers in Kentucky earns a median salary of $115,390 per year. After adjusting for Kentucky's cost of living (RPP=89.4), the real purchasing power is $129,071 — a +11.9% difference.
Kentucky's cost of living is 10.6% lower than the national average according to the BEA Regional Price Parities (2022). The RPP index for Kentucky is 89.4 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Marketing Managers in Kentucky: $115,390 x (100 / 89.4) = $129,071. This represents what the salary would be worth in a state with average living costs.
From a purchasing power perspective, yes. A Marketing Managers in Kentucky enjoys 11.9% more buying power than the nominal salary suggests, because living costs are below the national average. However, other factors like job availability, career growth, and quality of life also matter.