What does a Market Research Analysts and Marketing Specialists salary really buy you in New Hampshire?
New Hampshire is 7.6% pricier than the US averageData: BLS OEWS 2024 + BEA Regional Price Parities 2022 • Updated 2026-03-31
New Hampshire's Regional Price Parity (RPP) is 107.6, meaning prices are 7.6% higher the national average. A Market Research Analysts and Marketing Specialists earning $67,590 in New Hampshire has the equivalent purchasing power of $62,815 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for New Hampshire's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $41,530 | $38,596 | $-2,933 |
| 25th Percentile (P25) | $46,150 | $42,890 | $-3,259 |
| Median (P50) | $67,590 | $62,815 | $-4,774 |
| 75th Percentile (P75) | $93,430 | $86,830 | $-6,599 |
| 90th Percentile (P90) | $126,720 | $117,769 | $-8,950 |
While $67,590 sounds high, New Hampshire's elevated cost of living erases 7% of that salary's purchasing power. Your real buying power is $62,815. Consider whether the higher pay offsets the higher costs.
Where does Market Research Analysts and Marketing Specialists salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
New Hampshire ranks #45 out of 50 states for Market Research Analysts and Marketing Specialists after cost-of-living adjustment.
Some links are affiliate links. See our disclosure.
A Market Research Analysts and Marketing Specialists in New Hampshire earns a median salary of $67,590 per year. After adjusting for New Hampshire's cost of living (RPP=107.6), the real purchasing power is $62,815 — a -7.1% difference.
New Hampshire's cost of living is 7.6% higher than the national average according to the BEA Regional Price Parities (2022). The RPP index for New Hampshire is 107.6 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Market Research Analysts and Marketing Specialists in New Hampshire: $67,590 x (100 / 107.6) = $62,815. This represents what the salary would be worth in a state with average living costs.
Partially — a Market Research Analysts and Marketing Specialists's nominal salary of $67,590 in New Hampshire has 7.1% less purchasing power due to higher living costs. The real value is $62,815. However, New Hampshire may offer better career opportunities, networking, and industry access.