What does a Market Research Analysts and Marketing Specialists salary really buy you in Hawaii?
Hawaii is 10.8% pricier than the US averageData: BLS OEWS 2024 + BEA Regional Price Parities 2022 • Updated 2026-03-31
Hawaii's Regional Price Parity (RPP) is 110.8, meaning prices are 10.8% higher the national average. A Market Research Analysts and Marketing Specialists earning $65,870 in Hawaii has the equivalent purchasing power of $59,449 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for Hawaii's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $29,990 | $27,066 | $-2,923 |
| 25th Percentile (P25) | $47,350 | $42,734 | $-4,615 |
| Median (P50) | $65,870 | $59,449 | $-6,420 |
| 75th Percentile (P75) | $81,470 | $73,528 | $-7,941 |
| 90th Percentile (P90) | $117,690 | $106,218 | $-11,471 |
While $65,870 sounds high, Hawaii's elevated cost of living erases 10% of that salary's purchasing power. Your real buying power is $59,449. Consider whether the higher pay offsets the higher costs.
Where does Market Research Analysts and Marketing Specialists salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
Hawaii ranks #49 out of 50 states for Market Research Analysts and Marketing Specialists after cost-of-living adjustment.
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A Market Research Analysts and Marketing Specialists in Hawaii earns a median salary of $65,870 per year. After adjusting for Hawaii's cost of living (RPP=110.8), the real purchasing power is $59,449 — a -9.7% difference.
Hawaii's cost of living is 10.8% higher than the national average according to the BEA Regional Price Parities (2022). The RPP index for Hawaii is 110.8 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Market Research Analysts and Marketing Specialists in Hawaii: $65,870 x (100 / 110.8) = $59,449. This represents what the salary would be worth in a state with average living costs.
Partially — a Market Research Analysts and Marketing Specialists's nominal salary of $65,870 in Hawaii has 9.7% less purchasing power due to higher living costs. The real value is $59,449. However, Hawaii may offer better career opportunities, networking, and industry access.