Appleton, Wisconsin

City Profile — Demographics, Income, Education & Housing
Data: U.S. Census Bureau, American Community Survey 2022 5-Year Estimates
75,133
Population
$75,469
Median Income
$192,200
Home Value
36.5
Median Age

Demographics

Appleton has a population of 75,133 with a median age of 36.5. Here is the racial and ethnic breakdown of the population:

White
82.6%
Hispanic
6.4%
Asian
6.2%
Black
2.8%
Other
2.0%
Demographic Value
Total Population75,133
Median Age36.5
White82.6%
Black or African American2.8%
Asian6.2%
Hispanic or Latino6.4%
Other / Two or More Races2.0%

Income & Economy

The median household income in Appleton is $75,469, which is 0.4% above the national median of $75,149. The per capita income is $45,469. The poverty rate is 8.8%.

$75,469
Median Household Income
$45,469
Per Capita Income
8.8%
Poverty Rate

Employment

The unemployment rate in Appleton is 3.9%, compared to the national rate of 5.4%.

Education

In Appleton, 93.7% of residents age 25+ have a high school diploma or higher, and 36.2% hold a bachelor's degree or higher (11.8% with a graduate or professional degree).

HS Diploma+
93.7%
Bachelor's+
36.2%
Graduate+
11.8%
Education Level % of Adults (25+)
High School Diploma or Higher93.7%
Bachelor's Degree or Higher36.2%
Graduate or Professional Degree11.8%

Housing

The median home value in Appleton is $192,200, below the national median of $281,900. The median monthly rent is $913. The homeownership rate is 66.4%.

$192,200
Median Home Value
$913/mo
Median Rent
66.4%
Homeownership Rate
Housing Metric Value
Median Home Value$192,200
Median Monthly Rent$913
Homeownership Rate66.4%
Vacancy Rate3.6%

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Frequently Asked Questions

What is the population of Appleton, Wisconsin?
The population of Appleton, Wisconsin is 75,133 according to U.S. Census Bureau ACS 2022 5-Year Estimates.
What is the median household income in Appleton, Wisconsin?
The median household income in Appleton, Wisconsin is $75,469. This is 0.4% above the national median of $75,149.
What is the median home value in Appleton, Wisconsin?
The median home value in Appleton, Wisconsin is $192,200. The median monthly rent is $913.
What percentage of people in Appleton have a college degree?
In Appleton, Wisconsin, 36.2% of adults age 25 and older hold a bachelor's degree or higher, and 93.7% have a high school diploma or higher.
Is Appleton, Wisconsin an affordable place to live?
The home price-to-income ratio in Appleton, Wisconsin is 2.5x (median home value $192,200 vs. median income $75,469), making it relatively affordable by that measure. A ratio under 4.0 is generally considered affordable.

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