What does a Marketing Manager salary really buy you in South Carolina?
South Carolina is 6.4% cheaper than the US averageData: BLS OEWS 2024 + BEA Regional Price Parities 2022 • Updated 2026-03-31
South Carolina's Regional Price Parity (RPP) is 93.6, meaning prices are 6.4% lower the national average. A Marketing Manager earning $124,000 in South Carolina has the equivalent purchasing power of $132,478 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for South Carolina's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $66,480 | $71,025 | +$4,545 |
| 25th Percentile (P25) | $89,690 | $95,822 | +$6,132 |
| Median (P50) | $124,000 | $132,478 | +$8,478 |
| 75th Percentile (P75) | $172,780 | $184,594 | +$11,814 |
| 90th Percentile (P90) | $220,640 | $235,726 | +$15,086 |
A Marketing Manager in South Carolina earns $124,000 on paper, but low living costs mean your money goes 7% further — like earning $132,478 in an average-cost state. This makes South Carolina one of the best value states for this occupation.
Where does Marketing Manager salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
South Carolina ranks #35 out of 47 states for Marketing Manager after cost-of-living adjustment.
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A Marketing Manager in South Carolina earns a median salary of $124,000 per year. After adjusting for South Carolina's cost of living (RPP=93.6), the real purchasing power is $132,478 — a +6.8% difference.
South Carolina's cost of living is 6.4% lower than the national average according to the BEA Regional Price Parities (2022). The RPP index for South Carolina is 93.6 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Marketing Manager in South Carolina: $124,000 x (100 / 93.6) = $132,478. This represents what the salary would be worth in a state with average living costs.
From a purchasing power perspective, yes. A Marketing Manager in South Carolina enjoys 6.8% more buying power than the nominal salary suggests, because living costs are below the national average. However, other factors like job availability, career growth, and quality of life also matter.