What does a Marketing Manager salary really buy you in Kentucky?
Kentucky is 10.6% cheaper than the US averageData: BLS OEWS 2024 + BEA Regional Price Parities 2022 • Updated 2026-03-31
Kentucky's Regional Price Parity (RPP) is 89.4, meaning prices are 10.6% lower the national average. A Marketing Manager earning $123,480 in Kentucky has the equivalent purchasing power of $138,120 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for Kentucky's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $69,630 | $77,885 | +$8,255 |
| 25th Percentile (P25) | $88,910 | $99,451 | +$10,541 |
| Median (P50) | $123,480 | $138,120 | +$14,640 |
| 75th Percentile (P75) | $166,240 | $185,950 | +$19,710 |
| 90th Percentile (P90) | $213,890 | $239,250 | +$25,360 |
A Marketing Manager in Kentucky earns $123,480 on paper, but low living costs mean your money goes 12% further — like earning $138,120 in an average-cost state. This makes Kentucky one of the best value states for this occupation.
Where does Marketing Manager salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
Kentucky ranks #33 out of 47 states for Marketing Manager after cost-of-living adjustment.
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A Marketing Manager in Kentucky earns a median salary of $123,480 per year. After adjusting for Kentucky's cost of living (RPP=89.4), the real purchasing power is $138,120 — a +11.9% difference.
Kentucky's cost of living is 10.6% lower than the national average according to the BEA Regional Price Parities (2022). The RPP index for Kentucky is 89.4 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Marketing Manager in Kentucky: $123,480 x (100 / 89.4) = $138,120. This represents what the salary would be worth in a state with average living costs.
From a purchasing power perspective, yes. A Marketing Manager in Kentucky enjoys 11.9% more buying power than the nominal salary suggests, because living costs are below the national average. However, other factors like job availability, career growth, and quality of life also matter.