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Marketing Manager Salary in California

How much does a Marketing Manager make in California?

Last updated: 2024 data from the Bureau of Labor Statistics

$178,160
Median Annual Salary
$206,150
Mean Salary
$178,160
Median Salary
$85.65
Hourly Rate
56,300 people work as Marketing Manager in California

About This Job: Marketing Manager

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Top Skills

Reading Comprehension
3.88
Active Listening
3.88
Speaking
3.88
Critical Thinking
3.88
Active Learning
3.88

Key Knowledge Areas

Sales and Marketing
4.85
English Language
4.48
Administration and Management
4.04
Customer and Personal Service
3.85
Communications and Media
3.8
Typical Education: Bachelor's Degree (55.8% of workers)

Source: O*NET OnLine, U.S. Department of Labor

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What does this salary really buy? See Marketing Manager salary in California adjusted for cost of living →

Marketing Manager Salary by State

Compare Marketing Manager pay across states — sorted by highest median salary.

Massachusetts $192,480 Virginia $177,250 Colorado $173,390 New Jersey $173,310 New York $172,590 Rhode Island $171,250 Washington $168,800 Minnesota $167,250 Georgia $159,180 Connecticut $158,410

View all 50 states →

Related Careers in California

Explore similar occupations and their salaries in California.

LegislatorsSimilar $54,290 Education and Childcare Administrators, Preschool and DaycareSimilar $65,420 Personal Service Managers, All OtherSimilar $67,590 Food Service ManagersSimilar $75,140 Property, Real Estate, and Community Association ManagersSimilar $75,140 Lodging ManagersSimilar $77,030 Entertainment and Recreation Managers, Except GamblingSimilar $78,750 Funeral Home ManagersSimilar $79,040 Social and Community Service ManagersSimilar $80,160 Education Administrators, All OtherSimilar $96,950

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Frequently Asked Questions

How much does a Marketing Manager make in California?
The median annual salary for a Marketing Manager in California is $178,160 as of 2024. The average (mean) salary is $206,150.
What is the starting salary for a Marketing Manager in California?
Entry-level Marketing Manager positions in California typically start around $97,890 (10th percentile). With some experience, salaries rise to $131,140 (25th percentile).
How many people work as Marketing Manager in California?
According to 2024 BLS data, approximately 56,300 people are employed as Marketing Manager in California.
What is the hourly rate for a Marketing Manager in California?
Based on a standard 2,080-hour work year, the median hourly rate for a Marketing Manager in California is approximately $85.65 per hour.

Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2024 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS